Before we Enter the Parallax, we wanted to get chummy with Cassie Pow.
This Saturday night, it's time to TREAT YO SELF and get lost in a world of beats at Enter The Parallax. With the likes for Urtekk, Kimonono, How Green and Datãkae it's sure to be a cut above the rest. But the organiser behind it? Meet new kid on the block, Cassie Powditch.
Okay girl, give us an rundown of Cassie! What's your background, what do you do now, what's Cassie Pow all about?
Wellll I’m crazy passionate about music and the feeling it gives you. I live to fairy dance at festivals (and apparently dance too hard because I currently have whiplash, thanks to BIGSOUND). I’ve been volunteering for years at music festivals and events trying to get experience and getting to know the beautiful souls of the Adelaide music scene. I think I’ve worked every little job you can.
Lately I’ve been doing a lot of artist liaison work for festivals like Groovin The Moo, St Jerome’s Laneway Festival, Beyond the Valley and WOMADelaide which has been super.
Now I’m putting on my first show! I want to create the same atmosphere and positive vibes that I feel at gigs but also recognise the talent we have in Adelaide. Enter The Parallax will bring all the other worldy beats this Saturday! Cassie Pow: Events Gal coming at ya! *wink emoji*
Has putting on your own shows always been something you wanted to do?
I've wanted to be an event manager for ages and have always loved music but never really put the two together. I think when I started uni, I wanted to manage huge music festivals, but then so did everyone else. I didn't really know where to start so I just worked on corporate & charity events. Then last year I cracked it and was just like, “wait a minute, music makes me happy. I may as well try working in it.”
I guess I always dreamed of putting on my own events but finally got around to doing it through my Music SA class. Now I want to make it a series and everything!
Would you recommend a MusicSA course for people that are looking for an 'in' into music events and the industry itself?
I definitely would. It's one of those courses where you get out of it what you put in. I knew that I wanted to do music events. I had learned about buisness & event management but music is a whole other world. The course has helped me to have focus and a clear direction for this year and my career.
I was working at WOMAD with the goddess that is Sharni Honor when she recommended the course and I’m so grateful that she did. I then asked around and found out that heaps of cool cats had done it. I don't think I would’ve achieved what I have this year without it.
Plus Nev is an absolute guru. He is such source of knowledge plus radiates positivity. I think you're attitude and being nice in general is so important in this industry. Like, how many babes are there in the Adelaide music scene right now?
SO MANY BABES! Speaking of, who are some of your favourite local acts at the moment? Or creative industry types that are getting up to cool things?
Wow so much greatness, okay where do I start. I am currently in love with Joy & Sparkes and finally got to see her on the weekend. She is an absolute visionary.
The Adelaide Trap Rats group which you can find on Facebook is so lit. Such a family and so positive of the Adelaide scene.
I have big love for the Futuresounds guys. They are exactly what Adelaide needs. So supportive and making things happen for electro, which is great.
Cats at Rocket Bar has become my new home. I don’t remember a Friday night I wasn’t there. Adam Cope runs Cats with other Rocket people but is also doing rad things with Young Muscle.
Hightime & Horror my friend are great live acts and I hope next year will be big for them. Plus I'm all-about female lead singers, are Hightime brings that home.
Honestly, I am peaking to see Kimonono live. I’ve listened to their stuff for a bit and am looking forward to seeing them perform. Plus Urtekk always delivers and will take everyone on a journey.
I feel like such a rookie to the scene, I’ll admit I used to not know many local bands. In the last few years though I’ve just been going to gigs and falling in love with a new artist each week. Everyone I just mentioned is genuinely nice and supportive of other artists too, which is what makes our little city so great to be a part of.
That's a damn fine list for someone that's a rookie!So your doing your very first live music event is happening this weekend, tell us all about it.
Aaaahhhhh yes I am! Enter the Parallax. Delivering otherwordly beats to Adelaide. I want to take people to another world through sound. I love the community and atmosphere that exists at gigs and really wanted to create an experience where everyone is involved and welcomed. I’m really happy with the lineup! I think it features decent mix of the weird and wonderful beats that Adelaide has to offer.
We have DJ Real Deal kicking off with his boundless beats throughout the night. Datãkae will drop his lush sounds that will get everyone moving followed by How Green’s soulful beats. Kimonono are a fairly new ambient pop duo that recently launched their debut EP. They have so much talent and will be a pleasure to watch. Then of course Urtekk will be throwing down a barrage of live electronic freakery! If you haven’t seen these guys, you definitely need to come along. They’re Adelaide’s little secret at the moment but it won’t be long before we have to share them.
Its at Rhino Room this Saturday night with doors at 9pm. Plus $4 Hills Ciders and $5 Beers/Vodka before 11! Can't go wrong!
Were these acts ones that you had just been hanging to throw a show together with?
I had been sussing them all out for a while! I had heard so many good things about Urtekk and loved their sounds and whack visuals. They were ideal for the vibe I wanted to create. I put together a list of Adelaide electronic artists and listened to so many sick producers. I wanted non-stop beats but still a gradual build-up to Urtekk and I think that I have created that.
When I listened to Kimonono for the first time I was like ‘yeeesss. I love this.’ After watching their luscious videos I was 100% sold. I’m over the moon that they’re playing Enter The Parallax. Even the other day when my teacher played one of their songs I said ‘Woah, who’s this? I love it!’
How Green and Datakae are such craftsmen. Real Deal is just the icing on cake. I feel very fortunate to have such a strong lineup on board for my first ever show and they’re all really nice humans. Definitely plan to put on more shows next year!
Going to be soon siiiiiick!!! So what are the plans for after this show and next year for work under the Cassie Pow banner?
Definitely will be putting together more shows allowing people to Enter The Parallax. There’s heaps of electro artists in Adelaide that I want to play at my shows so be prepared.
I love so many different types of music so it’d be fab to work on other projects and collaborate with different artists. My love for festivals is what got me into event management so the ultimate dream is to put of my own. Like, a mind-bending experience bringing together the creation of art and sound. It’s happening. One day.
Next years’ plan is to travel around Europe for their summer, working all the festivals (don’t tell my boss). I want to work and party at those crazy weird festivals and experience all of the sounds. Then bring back some of the freakery to Adelaide.
Oh! And Alice Haddy & I are working on a little doco project looking at changing the Adelaide scene one pre-sale ticket at a time.
Absolutely keep us posted girl. Can’t wait to see what you get up to!