MEDIA KIT


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Yewth is an independent publication and creative collective producing magazines, videos and events with a focus on local music, art and culture. Based in Adelaide, South Australia, we are connecting the youth with quality content produced by creatives for creatives, and supporters from all respective scenes and walks of life.

At Yewth we believe in the power of print media and creating a free magazine that is relevant yet long-lasting, a piece of art in itself, because print is not dead. We also produce regular videos, online articles, social media content, DJ mixes and events, because innovation and consistency across all mediums is vital.

We have strong ties in the South Australian scene and are always striving to organically foster these relationships, build new ones and collaborate on exciting projects. We offer a range of options for print and online advertising, video, design and event services, or any other creative venture - don't hesitate to ask.

 

OUR STORY:

 

Yewth was established in 2014 with the release of Issue 001 as Caleb Sweeting's Year 12 High School Research Project, and since then has grown dramatically to where it is today. After being a feature artist in Issue 001, local artist and independent boutique store owner Dave Court became the creative director and designer of the magazine. Also in 2014, Courtney Duka founded the online music publication One & Three to give local musicians a home in the media, reeling in Lewis Brideson to help run the project and produce video content.

At the start of 2016 Yewth and One & Three blog merged, combining forces to become today's Yewth - not only a publication, but a creative collective that produces quality content across all mediums, runs events, fosters local networking and collaborates with other businesses and organisations in exciting ways.

Yewth receives funding and support from Carclew and Renew Adelaide, and works closely with the likes of Music SA, Musitec, the Adelaide Fringe, the Art Gallery of South Australia, Red Bull, AGSA, Tooth and Nail, Tutti Arts, Fat Controller, 5/4 Entertainment, Fontanelle, Onkaparinga Youth Arts Program and many more.

 

OUR AUDIENCE:

 

Yewth has an audience of open, active and social young people. Our readers are students, artists, musicians, entrepreneurs and creatives in their own right. This makes them early adopters and influencers in their peer groups. Our audience goes to gigs, supports start-up projects and local businesses, attends exhibitions, frequents festivals and engages in city life. This is a community of people who not only read Yewth, but contribute, attend and share their experiences with larger networks.

Yewth is for the youth of today and anyone who continues to live the lifestyle they love.

 

OUR NUMBERS:

 

PRINT MAGAZINE:

With each issue, Yewth grows in distribution and circulation. The print magazine is available at coffee joints, clothing stores, record shops, bars, venues, universities and hang out areas in Adelaide. Each physical copy is made to have a distribution life of well beyond six months with content designed to be relevant months and years after publication.

  • 4,000+ print copies
  • 8,000+ readers
  • Distributed quarterly
  • Free to the public
  • Distribution life and relevance of beyond 6 months
  • 80 pages, A5, perfect bound
  • See places that stock the magazine here
  • Available to read and order online
  • Locally printed in Adelaide by Newstyle Print
  • Increasingly available around Australia (including Sydney, Wollongong, Melbourne, Brisbane, Perth and Canberra)
 

PRINT MAGAZINE - ONLINE:

All issues of Yewth can also be read online. Yewth has a large readership of the print magazine in its online form, along with a loyal following of subscribers.

  • 2.5 million total impressions on Issuu
  • 1.4 million impression in 2 weeks of Issue 008
  • 2,500 reads in first 2 weeks of Issue 008
  • 47 loyal Patreon subscribers
 

ONLINE:

Yewth has a loyal and engaged audience tuned to many social platforms, website and mailing list. Our online presence attracts and engages a young active audience through frequent creative content, relevant stories and discussion.

Website: 10,000+ monthly page views / 5,000+ monthly audience size

Mailing List: 1000+ subscribers

Facebook: 5200+ likes / 182,000+ monthly organic reach / 9,000+ monthly video views / 5 star rating

Instagram: 3,900+ followers / 20,000+ weekly impressions / 600+ Instagram stories viewers

Twitter: 740+ followers / 49,000+ monthly impressions

YouTube: 230+ subscribers / 58,000+ views

Snapchat: 500+ unique viewers per snap

Apple News: 900+ unique viewers

Soundcloud, Mixcloud & Spotify: 190+ Soundcloud followers / 4,400+ minutes listened on Mixcloud / 50+ Spotify followers

 

PRINT DATES

 
ISSUE SUBMISSION DEADLINE RELEASE DATE
Issue 010 23 October 2017 15 November 2017
Issue 011 25 January 2018 10 February 2018
Issue 012 15 May 2018 8 June 2018
Issue 013 15 August 2018 14 September 2018
Issue 014 15 October 2018 9 November 2018 2018
 
 

PARTNERSHIP PACKAGES:

Single page print ads.

Single page print ads.

Integrated print, online and social advertising is available, with further advertorial content and assistance with design, illustration, photography, video or events available on request. Do not hesitate to contact us with any questions or to arrange a meeting. We are always open to finding what suits you in creative ways to engage audiences with your brand. If you are a business, service, promoting an event, selling something, an artist looking for coverage, or anything in-between get in touch!

Email lewis@yewthmag.com for more information.

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What else does Yewth offer?

  • Newsletter feature in our regular Yewthletter to a captive audience

  • Social posts across our popular platforms

  • Online article with a long life-span all across our website

  • Website banner advertisement with clickthrough on all devices

  • Website wings advertisement with clickthrough on all devices

  • Single page print ad

  • Double page print ad

  • Back page print ad

  • A3 fold-out poster in magazine

  • Print ad creative

  • Other creative services including content creation, marketing and event services

Single page print ads.

Single page print ads.

Double page print ad.

Double page print ad.

Website banner ad with clickthrough on all devices.

Website banner ad with clickthrough on all devices.

 

CREATIVE SERVICES:

 

Design:
For freelance design services, t-shirt printing, assistance with your advert, or any questions regarding design specifications for the magazine or online, contact Dave Court at dave@yewthmag.com

 

Video:
As well as the print and online publications, Yewth prides itself on producing consistent quality video content. We offer the ability to work with events, businesses, organisations and creative individuals to give them video exposure that cuts through the digital landscape. For more information on video services contact Lewis Brideson at lewis@yewthmag.com

 

 

EVENTS & SPACE HIRE:

 

To work on an event in conjunction with Yewth please contact Courtney Duka at courtney@yewthmag.com

To book YEWTH DJs for an event please contact Lewis Brideson at lewis@yewthmag.com

 

TALK TO US:

From left to right: Lewis Brideson, Caleb Sweeting, Dave Court, Courtney Duka

From left to right: Lewis Brideson, Caleb Sweeting, Dave Court, Courtney Duka


 

 

Some nice words from some nice people...

 

 

“Yewth is unique, relevant and ever growing. Furthermore, it is the only street press of its kind in Adelaide, documenting the grassroots activity of local and emerging artists and musicians.”

- Celeste Aldahn, Teens Program Officer at the Art Gallery of South Australia

 

"The aesthetic sensibility, the sense of sophisticated iconoclasm, the breadth of understanding of music and art are breathtaking. This is a project of great quality and a young project, which defines, leads and inspires youth."

- Peter Goers, presenter at 891 ABC Adelaide

 

The quality of Yewth to date has been noted by many people in Adelaide, the impact it is making is impressive.”

- Heather Croall, Director & Chief Executive at the Adelaide Fringe

 

“Yewth magazine in particular is a piece of beauty and is key in promoting the original contemporary music scene in Adelaide.”

- Lisa Bishop, General Manager at Music SA